Andreja Pucihar is a full professor in the field of information systems at the Faculty of Organizational Sciences, University of Maribor, and the head of the Bachelor's and Master's degree study programmes in Organisation and Management of Information Systems. She is also the head of the Digital Business Laboratory - eCenter. Her research focuses mainly on innovation in the field of information systems, especially digital transformation and digital business models. Prof. dr. Andreja Pucihar regularly publishes her research results in national and international journals and conferences. She has over 20 years of experience in industrial and international European projects, which have been and are predominantly focused on digitisation, digital transformation and support for SMEs. Since 2009 she has been the chair of the well-established international conference on digital business - Bled eConference, which has been active in this field since 1988. Prof. Andreja Pucihar, PhD is also co-editor of the impact factor journals "Electronic Markets - The International Journal on Networked Business" and "Journal of Theoretical and Applied Electronic Commerce Research".